Powering Up Hybrid Work
The world of work is changing, and at a pace that has significantly shifted for most of us over the past few years. 83% of Chief HR Officers say they have a significant problem struggling to attract and keep people, citing things like a lack of career development, stress and burnout, and a struggle to achieve a work/life balance as the main reasons. All of these challenges are occurring at a time when we’re still trying to figure out our ‘new normal’ as we emerge from the Covid-19 pandemic. I’m interested in what it is that we’re struggling with when it comes to making hybrid working work for us: how can we power up hybrid working to be more effective in tackling these challenges, and actually contribute to healthier, more connected and purposeful lives?
Views of hybrid working are becoming increasingly polarised; some of us see it as a panacea for modern ways of working, and others as the decline of the workplace culture. Since 2020, many of us have achieved a better balance of home and work life, so what is there not to love? In a word….connection, the act of being with each other at and through work, a sense of belonging to a purpose much bigger than us, and all that it brings.
Running back to the office?
No-one seems eager to revert to the pre-pandemic 8 hours in the office and 2 hours commuting each day, with some sharing fears that their organisations are heading back there. But is that necessary? Study after study shows (such as those highlighted in Gallop’s ‘The Advantages and Challenges of Hybrid Work’ article) that employees want the best of both worlds - flexible work and in-person connection. Hybrid working has huge benefits for those with caring and away from work responsibilities. For most of us our leisure has extended as we are able to carry out small life chores (putting the washing on, popping to the shops, or making a doctor's appointment) throughout the working day. Children and loved ones have benefited as families are able to spend more time together and we have all gained time, as well as saved on the cost and the CO2 emissions of not commuting every day.
On the flip side, organisations and their people are reporting that something is missing as we work in a hybrid way. We are not as connected to our work and work colleagues as we were. Previously we would be surrounded by, working with and alongside many people from different teams. Some who we may never have the need to speak to, but the act of being together under one roof, seeing familiar faces and saying ‘hi’ at the coffee point, enabled a sense of connection to each other, our workplace and our organisational culture. As Bruce Daisley, Author of ‘The Joy of Work’ and Former European VP of Twitter put it “Good cultures have a vivid sense that ‘we’re all in this together”. How can we design hybrid working to power up the sense that ‘we’re all in it together?’
Is there a trade off between individual agency and freedom on the one hand, and work/life balance and the collective company culture on the other? Or is there a path that honours both? How much do we focus on individual agency versus collective belonging in our organisations to achieve our unique sweet spot?
Hybrid working has strengthened bonds within immediate teams, as we collaborate more online, but that way of working has also grown more silos within organisations, and weakened the connection to the wider organisation and its purpose. Considerations such as the sense of belonging, an attachment to the organisation and a sense of pride serving clients are important factors in intrinsically motivating and engaging people. How can we organise hybrid work so we are better connected and create more wellness and we-ness at work? How can hybrid become our new superpower at work?
Emerging Futures?
Some companies are embracing the idea of hybrid working as a superpower. I’ve been exploring some signals from different companies and I can see three possible futures emerging - and each raise important questions.
Power to the People
UBS have long been a supporter of flexible working, “recognize that many employees feel they are more productive and satisfied when they have greater control over their schedule,” said Marc Montanaro, Head of Human Resources. “Our employees have different needs and demands on their time based on their location, family and personal life, career stage and other factors – some of which change over time. Our approach to hybrid working will allow employees to more seamlessly balance their responsibilities at UBS with other parts of their life." Marc’s hope is that this approach will also combat the war on talent and quiet quitting, but how does it grow a collective culture?Tech First
Organisations are experimenting with moving work into the metaverse, being a collection of 3D virtual worlds in which users can interact, socialise, and trade digital products and services in a variety of settings. Fujitsu experimented with a Wellbeing world conference in the metaverse, centering on care and individual agency. As the tech we use improves, will we actually be able to replicate an in-person collective culture whilst not being in the same location?Snap Back
Organisations feel a need to better control working practices and force people back into the office. In June 2022, Tesla employees were notified of a mandatory return to the office. The email widely cited from Elon Musk included wording such as “If you don’t show up, we will assume you have resigned,” and noted that everyone at Tesla must work from the office at least 40 hours a week. Musk nodded to his frequent presence at Tesla factories as the reason for business success, “If I had not done that, Tesla would long ago have gone bankrupt.” he said. For some leaders the need for greater control in how people are working is a strong factor. What are the implications on organisational culture of people being forced back into the office?
I see all three of these futures emerging in tandem, in different places and contexts. It seems essential for each organisation to find its own superpower sweet spot that won’t see people running for the hills, or the nearest competitor!
How can hybrid working become your organisation’s superpower?
At a recent CIPD event I attended, I was shocked to see the lack of vision about what hybrid working could mean for business, with 90% of participants wanting to prioritise writing a policy for a policy’s sake, without stepping back and questioning ‘what will work in my organisation?’ and ‘what is possible to achieve through hybrid working?’.
Many organisations are taking the approach of requesting a blanket number of days to return to the office, such as Lloyds Bank’s pilot scheme with a 3 line whip for all staff to return to their offices for at least 2 days per week. As a result, thousands of staff signed a collective grievance opposing the move. Is a blanket ‘one size fits all’ approach too simplistic to harness the best hybrid working has to offer for individuals and organisational culture? Rather than hybrid working being a set number of days in and out of the office, I like to think of it as a whole new thing we need to be thinking about...it's challenging the fundamental values and practices of work in the modern world, it’s creating new ways of being and organising ourselves around work.
How are organisations starting to power up hybrid working? Here are five ways…
Maximising Tech
For Fijitus, “it’s important to invest in and get the basics right”, said Michelle Tucker, Delivery Executive, for example, some general guidelines about the type of work that is done in the office and not in the office, tailored to the needs of your particular business. When is it suitable to meet all online, all face to face, or in a hybrid way; some in the office and some not? “It’s important to get the basics right”, shares Michelle “particularly if people are meeting in a hybrid way. A basic principle we have is that everyone must have the ability to be able to see and hear, to be seen and heard, and have access to the technology that enables that”. It makes a huge difference to the level of connection and motivation we have in hybrid meetings if we can see everyone’s faces and hear those around the room as well as those sitting at home.Focus on Foundational Practices
For Citigroup, their CEO Jane Fraser shared they have outlined parameters to maintain healthy hybrid working following the blurring of home and work life in what she calls the “continuing of the relentlessness of the pandemic workday that has taken a toll on well-being”. Those are:
- Office working 3 days and home working 2 days
- Zoom-Free Fridays where everyone is discouraged from holding internal zoom meeting
- Limiting calls outside of traditional work hours
- Taking vacation time, including ‘Citi Reset Day’ on May 28 to plan a day off emails, and phones are quiet.Prioritising Inclusion and connection
The Office for National Statistics invested heavily in redesigning their office space to reduce desks and increase collaboration zones, including those with more quiet/sensory zones more suitable for their neurodiverse colleagues. They strongly encourage people to come in when there is a need such as a team meeting or collaboration event. Another priority for them was to create psychological safety and promote shared behaviours around hybrid working. Sharron Ford, Deputy Director of HR shared “for example ‘all cameras on’ is an approach we use in hybrid meetings and we found that having a 2nd chair makes it easier to monitor and equalise the amount of air time that those in the office and on the screen get, creating greater inclusion”. In creating psychological safety, it is important to consistently get the foundational practices right.Engaging the workforce
Penguin Random House publishing company used a decentralised approach of co-creating hybrid ways of working with each of their teams from the ground up. “They had a mindset shift and higher engagement of their principles around hybrid working” said Sam Barber who led them through the process. Their language changed from ‘hybrid work’ to ‘where do I do my best work’.Data driven
Some organisations are taking a data-driven approach to identify where to focus their online versus face-to-face time. Microsoft have recently published the outcome of three years of data research which points to 3 specific moments in their organisation when face to face time is more beneficial:
1. Strengthening team cohesion
2. Onboarding to a new role, team or company
3. Kicking off a project
The common theme in these different approaches is that they each suit the individual organisation, what it stands for, what’s important to it, its culture, roles, tasks, products, services and each has adopted an ‘experimentation - learn - adapt’ approach, and continues to. Not only have they made hybrid their superpower, they are ensuring it adapts to remain so.
Where do we go from here?
We can be certain that hybrid work is here to stay, it’s a big motivator in attracting and keeping great people in our workplaces, in the midst of a war on talent. Working practices of the future will differ dramatically compared with the past, with the changing nature of work with the advent of AI and machine learning. With so much change, how do we create workplaces that attract and retain the best of human talent for our organisations? Could hybrid be your superpower to enable that? No-one seems to be eagerly running back to the office for 5 days per week, and hybrid working is definitely not budging from being an important ingredient in the evolving future of work. How could it be your organisation's superpower?
If you’d like to explore hybrid working being your organisation’s super power, come and join our upcoming Hybrid Power Lab; a group of up to 12 peers all looking to find ways to do that, over a 3 month journey. Click here for more information or to request a call to discuss how it could support your organisation. The early bird deadline is the 15th September 2023. We are also offering free hybrid lunch and learn sessions for your organisation, if you are interested in one of these please get in touch at sarah@loafspark.com.
Sarah King is Founder Director of Loafspark and has held senior roles in organisations large and small. She founded Loafspark to help brands big and small to create greater meaning in their purpose and compassion in their approach. Sarah is a fellow of the RSA, has a typical Business School education and an MSc in Psychology. She is deeply dedicated to how our individual and collective beliefs and behaviour in business has the potential to create a better world. Contact Sarah at sarah@loafspark.com, www.loafspark.com